# Japan E-Commerce Compliance Analysis
For compiling a localized, compliant version of the Unimate 10-Day Trial for the Japanese market.

## 1. E-Commerce Regulations: Act on Specified Commercial Transactions (Tokushoho)
The Japanese e-commerce landscape is strictly governed by the **Act on Specified Commercial Transactions** (特定商取引法). The main requirement is the **Mandatory Information Disclosure** (特定商取引法に基づく表示).

**What we must do:**
- Create a dedicated "Legal Disclosure" page linked in the footer of all Japanese pages, labeled **特定商取引法に基づく表示** (Tokushoho Disclosure).
- This page must explicitly state:
  - Seller Name / Corporate Entity
  - Operations Manager / Representative Name
  - Address & Phone Number
  - Selling Price (already clear)
  - Applicable Shipping fees
  - Payment Methods and Timing
  - Product Delivery Time
  - Returns, Exchanges, and Cancellation Policy (crucial for clarity)

## 2. Dietary Supplement Health Claims (PMDA / CAA)
In Japan, dietary supplements fall strictly under food regulations unless approved as **FOSHU** (Foods for Specified Health Uses) or registered as **FFC** (Foods with Function Claims). Unapproved general health supplements face heavy restrictions regarding medical efficacy.

**Key Rules:**
- **No Disease Claims:** We cannot state the product cures, treats, or prevents diseases.
- **No Direct Structural/Functional Body Claims:** Claims like "appetite control" or "mental clarity" cross the line resulting in the product being classified as an unapproved pharmaceutical under the PMD Act (Pharmaceutical and Medical Device Act).
- **Stealth Marketing / False Advertising:** Endorsements and testimonials must not be misleading, and results must be framed as subjective experiences contextually tied to lifestyle changes, not guaranteed systemic results.

## 3. Recommended Wording Changes
To comply with Japanese health claim regulations for general health supplements, we need to soften the "bio-hacking" language to "lifestyle and wellness" language.

| Original English Phrase | Proposed Change for Japan Concept | Reason |
| :--- | :--- | :--- |
| "Trade Your Coffee Crash for Unstoppable Focus" | "Trade Your Coffee Routine for a Refreshing Morning" | "Unstoppable focus" is a direct functional claim. "Refreshing morning" is a lifestyle benefit. |
| "Sustained energy, mental clarity, and appetite control" | "Refresh your mind and body naturally, and support your fasting lifestyle" | "Appetite control" / "mental clarity" imply drug-like body changes. |
| "The companion app helps you track your fast." | "Enjoy our fasting app to support your daily wellness habits." | Framing the app as a lifestyle habit tracker to avoid medical implications. |

## Execution Plan for Japan Version (react-app-jp)
1. **Duplicate the React App:** Create a localized version of the React app.
2. **Apply Wording Softening:** Apply the compliance wording changes above to React components (`HeroSection.jsx`, `OfferStack.jsx`, etc).
3. **Tokushoho Link:** Add a footer link to the "Act on Specified Commercial Transactions" page.
4. **Deploy:** Build the localized app to `react-app-jp` and link it in the core Hub page.